The Pimm Group uses Google Trends to track interest in biodiversity in this, the International Year of Biodiversity, and finds itself less than impressed. No change in overall interest since September 2009.
Of course, this evaluation depends on our measure of success. Perhaps it’s too soon to say the IYOB has “failed.” There are many ways to measure success and I have just chosen one that is readily available. Certainly the additional publicity for biodiversity is better than none at all.
Caution duly noted.
I confess, I don’t have the courage to do the same for agricultural biodiversity, in part because there is no one simple term that might capture interest. Myself, I have another metric. It is captured in this paragraph from a Press Release issued yesterday by the Convention on Biological Diversity, which some people seem to think is somehow responsible for the conservation of biodiversity.
Ahmed Djoghlaf, Executive Secretary of the Convention on Biological Diversity, said the General Assembly meeting [of the United Nations] would provide an important boost for the Convention’s upcoming 10th meeting of the Conference of the Parties (COP-10) in Nagoya, Japan, next month. COP-10, he said, is expected to adopt a new strategic plan for 2011-2020, including a 2020 biodiversity target and a 2050 biodiversity vision.
Missed your target? Find a new one! Miss that? Show vision! Handbaskets, this way please, your pitchforks await.
