The always stimulating Thinking Allowed on BBC4 devoted last week’s episode to food. There were two interviews. The first was with linguist Guy Cook on his project looking at the specific words and language strategies that the food industry uses to describe its wares. There’s a paper about it too. A number of interesting observations in there, but here’s the one that stuck with me: Prof. Cook’s databases suggest that the word “frankenfoods” is now used much more often by GM enthusiasts to ridicule their opponents than by the green lobby to describe the alleged dangers of playing God.

Nowt so queer as folk, and nowt like language to prove it.