American vs European taste

Julia Belluz has a long article over at Vox on Why fruits and vegetables taste better in Europe. Compared to the US, that is. Here’s the bottom line. Or lines:

  • American farmers put an emphasis on yield and durability, not flavour
  • American shoppers favour access over seasonality
  • The US government regulates for safety — but not quality
  • Finding flavourful food is a matter of priorities

I’m really not sure whether like is being compared with like here, and, if it is, whether one can generalize to this extent anyway about American or European farmers, shoppers and governments. Ms Belluz seems to agree, in a tweet, that she might be winging it a bit:

I know, I know. No systematic reviews on this one. More a matter of perception and lowly anecdote

But read the whole thing for yourself, and join in on the discussion on Twitter.

Brainfood: Species shifts, Rewilding caution, Managing grassland, Natural control, Expansion, Rutin, Citrullus core, Open source seeds, Nagoya consequences, Tree diversity

Nibbles: Cover crops, Viet coconut, Water maps, Mao’s mango, Tudor bread, Belgian gardening, IRRI fingerprints, Stay green barley, Miniature donkey

Nibbles: Spinifex industry, Tsiperifery pepper, Pacific taro, Coffee double, Guadeloupe genebanks, Cucumber history, Gourmet maize, Peruvian cuisine, Heirloom rice

Nibbles: Wild tomatoes, Wild Allium, Early burials, Organic carrots

  • “By fitting gold wires to the back of individual whitefly and measuring the electro-chemical signals as they fed on the plant sap, the team found the insects spent more time ‘roaming’ and less time feeding on the wild varieties than those which settled on the commercial plants.”
  • New Iraqi plants includes onion wild relative.
  • Early farmers couldn’t stop fiddling with the bones of their dead.
  • “That message has come through clearly. Flavor is a priority because if people don’t want to eat carrots, they’re not going to buy them.”