Turkey making the most of its agrobiodiversity

I’m off for a few weeks’ holiday soon, but I couldn’t go without some reflections on my recent trip to Uzbekistan, via Turkey. I’ll post some photos from the main market in Tashkent later, but in the meantime, here’s a very rapid agrobiodiversity trifecta from a day’s transit in Istanbul.

First, I haven’t been in Turkey for a while, and I don’t remember vişne, or sour cherry, juice been available so readily commercially in cartons a few years back, along with more common staples like orange and apple juice. It’s delicious. Has anyone seen it in Europe?

Secondly, I was intrigued and impressed by the marketing work being done on the hazelnut. Turkish Airlines doesn’t give out peanuts with its drinks. It gives out attractive packets of dry hazelnuts. Again, very tasty, and a nice way of promoting local agrobiodiversity.

hazelnut

And finally, good to see salep, a traditional drink made from ground up orchid bulbs, on sale at the airport, and indeed featured in the in-flight magazine. Great to warm up after a morning wandering around Istanbul in a rainstorm.

A rich new vein of misunderstood agricultural biodiversity

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Maybe we’ve stumbled on a rich new vein of agro-biodiversity fun. Jacob’s comment about the Austrian “Swiss” cow (see photo above) shows how easy it is for marketing types to be tripped up by the fine details of their craft. 2 Nick Saltmarsh’s example of wheat mistaken for oats is another good one, even though I can’t share the photo because it is All Rights Reserved.

So how about it? We’re happy to become the central repository for all examples of inappropriate use of agricultural imagery. Send ’em in.