Agro-business flourishes in Mali

by Jeremy Cherfas on June 21, 2012

“By selling these seeds in small packets at local markets as well as in her shops, these are more accessible and affordable for resource-poor women farmers.”

One picture is worth a thousand words, they say. The one up there is the last in a series of images on The Guardian’s Global Development blog.

Mali’s first woman seed entrepreneur Maïmouna Coulibaly has launched an agribusiness which brings tasty and nutritious seed varieties on to the market. ‘When the seeds are good, so are the yields. But people need to like the taste to buy it at the market. When we do food tastings we find out what works,’ she says

The whole slideshow promotes the new and improved varieties that Maïmouna Coulibaly is selling because they are so much better than local varieties. But how about that product placement? Wonder what that’s worth?

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