Stop deforestation with pretty videos

With regard to the false choice between rainforests and beef, here’s a nice little bit of propaganda.

I expect it plays better on Central Park West and Holland Park than in Brazil or Indonesia, and a single tree downed by a chainsaw is no match for two Caterpillar tractors chugging through the rainforest linked by a massive chain. My question is this: what does the video, pretty and moving though it is, want me to do? All may be revealed on Earth Day 2010, apparently.

Thanks to Jeremy Yoder, who found it originally at kottke.

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