Natalia, who runs a mobile phone service, could plug a gap:
We have a database of farmers all across Kenya – we know they location, what they grow and size of the farm. At the moment we have a database of 30.000 farmers, but plan to expand up to 100 k in the next few months. We are searching for the way to commercialise this data source.
And there’s the rub. Advertisers may wish to pay for that list, but would the farmers really benefit? Alas, for the purposes of building a public good, like a better distribution map, no-one is likely to stump up. But Natalia, just think of the goodwill your company could derive if you shared the data, suitably anonymized!