Category: Vegetables

We have blogged a number of times about the use of mobile telephony to lubricate markets. But the examples have usually been from developing countries. Now here’s one from Italy. And no, I don’t want to get into a discussion about the development status of il Bel Paese. If you register with SMS Consumatori, you can send them a text message containing the name of a product and they’ll send you one back in seconds with the average prices of that product in different parts of the country.

I tried it, and it works. Today the retail cost of 1 kg of finocchio (fennel) was € 1.85 in the north and € 1.30 in the south, for example. If someone is selling something at what you think are inflated prices, you can report them online. The website has a graph of prices for each product over the past few days. And each product also has a sort of descriptive fiche, which even lists the main varieties for some fruits and vegetables, though the price is not disaggregated by variety, alas. Here’s the information on fennel varieties:

… il Bianco Perfezione (varietà precoce, la raccolta avviene in luglio e agosto), il Gigante di Napoli, il finocchio di Sicilia e il finocchio di Parma (varietà invernale, raccolta da settembre a dicembre). Ricordiamo inoltre il Bianco dolce di Firenze, il Finocchio di fracchia, e il Tondo romano. I venditori usano distinguere i finocchi in maschi e femmine: non c’è nulla di scientifico in questo, fanno semplicemente riferimento alla forma che, nel caso del maschio è tondeggiante, nella femmina più allungata.

Ok, I’ll translate:

… White Perfection (an early variety, harvested in July and August), Neapolitan Giant, Sicilian Fennel and Parma Fennel (a winter variety, harvested from September to December). Let us also remember Florentine Sweet White, Fracchia’s Fennel, and Roman Round. Sellers distinguish between male and female types, but there is nothing scientific about this, it simply refers to the shape, which is rounder in the male and more elongated in the female.