Found these in an up-market curio shop in Nairobi’s Yaya Centre shopping centre. I’ve never come across Wild Living before, but they sound like an interesting outfit, doing some serious value addition to local products by the look of it:
From Baobab and Shea to Leleshwa and Acacia frankinsense forest oils, East Africa, the cradle of mankind, hosts a remarkable diversity of unique natural resources that have provided succour and health during the majority of our evolution.
Whilst traditionally used, the natural benefits of these products, have until now, been unavailable to the global market. Furthermore, Africa’s potential to produce conservation and livelihoods products for its own development has remained unclaimed.
Wild Living realizes this potential by providing a market for over twenty community based projects located throughout East Africa who are being assisted by partner organizations such as WWF and OXFAM to sustainably and ethically produce natural products.
Wild Living publicises the conservation and livelihoods benefits of each of these producers products and through increased sales revenue assists them to continue conserving their unique natural resources whilst building their own lives in a dignified and self-sufficient manner.
Revenues realized by Wild Living through the sale of its brand are used to assist partners in the ethical and sustainable production of goods whilst providing access into an increasingly conscientious consumer market.
Anyone know anything more about them? Are they on the level? In any case, something else to add to those baobab fact sheets.
