This story — EARTH University Bananas and Pineapples Arrive in Whole Foods Markets’ Stores in the Southeast — needs a bit of unpacking.
There is an agricultural university in Costa Rica called EARTH; Escuela de Agricultura de la Región Tropical Húmeda. EARTH was founded in 1990 on a former banana plantation, and has its own model banana farm. Also, two pineapple plots. It aims to teach a kind of ethical agriculture. Profits from the sales to Whole Foods Markets support scholarships and research and investment in pineapple production. The Southeast in the story refers to Atlanta, Georgia, USA.
Even though Whole Foods Markets is an 800 lb gorilla, on balance this is probably A Good Thing.