- In the UK, Herefordshire’s Museum of Cider is picking up national recognition for its genebank of heritage apple trees. The BBC’s canonical autumnal apple story comes a little early this year.
- Speaking of iconic apples, Kazakhstan is scaling up efforts to bring back the Aport, the giant heirloom that once made Almaty famous. No word of museums, though. Or cider.
- Over in the Philippines, Department of Environment and Natural Resources is beefing up its rattan genebank to keep pace with demand, with forest stewards in Bukidnon planting seedlings to match. Furniture makers need genebanks as much as cider makers.
- Sri Lanka’s pre-Green Revolution heirloom rice varieties, purana haal, are being eyed for their resilience and disease-management potential. Good thing they’re in the national genebank.
- Saudi Arabia’s Jazan terraced coffee farms are turning into rural and ecotourism hotspots, proving not all agrobiodiversity needs to be in a genebank to survive. But it helps.
Smelling the heirloom coffee
Yet more on agrobiodiversity marketing in Kenya. This time it’s coffee.
Spring Valley Coffee gives out nifty little cards on all its products, providing information on the varietal composition of different blends, and where the beans that go into each are grown.
This decaf from Guji in Ethiopia caught my eye in particular…
…because the variety involved is a heirloom. But also because if you’re going to those lengths, why not quote its local name?
Anyway, still a pretty nice idea.
High on taro
The South Pacific nation of Vanuatu is having its National Agriculture Expo 2026 from August 3–7, 2026, on the northern island of Maewo. I’ve scoured the internet for information about this, but all I could find was social media posts, which I won’t link to, but you can find for yourself quite easily. I will, though, share, with thanks, this photo from one of those posts from Facebook. It’s of the 20-metre tower built by the taro farmers of Maewo, showcasing their product. Because it’s amazing.
The flour of Kenyan agrobiodiversity marketing
Here’s the latest in my continuing series of posts on interesting approaches to marketing agricultural biodiversity here in Kenya.
I was pleasantly surprised by this product, which seems to add finger millet and cassava to your basic maize flour for making ugali. A nice way to add taste and nutrients. And support some minor crops.
And this line of porridges is quite impressive, in the range — and presentation — of both their composition and consumer targeting.
Kenyan tradition, served fast
I want to put up another quick post on the theme of innovative marketing of so-called “opportunity crops” in Kenyan supermarkets. Yesterday it was nicely packaged frozen amaranth leaves that struck me. Today it’s pre-cooked single portions of traditional dishes. No need to refrigerate. Just heat. And eat.