This is not just any blog. It is a local blog. Or at least you could pretend I live in your street, and shop in your mall. Does that makes this post more palatable?
It seems to work that way with food. At least where I come from, a dish that is “from our own garden” is supposed to be of high quality, not a sign of poverty. Chad Nilep, in an elegant post on the Linguistic Anthropology blog reflects on the Japanese preference for “naichimai”, Japanese grown rice ((Ed.: Coincidentally, there’s more on Japanese crops over at Vaviblog today.)):
Thus (I thought to myself this afternoon), while consuming naichimai, Japanese consumers enjoy not only the material element of the rice itself, but also the melancholic discourses of national nostalgia, imagined though they may be.
But you could also imagine that I live in a far and exotic place where we produce and eat food that you can only envy. Europe is full of that tradition: ham and cheese from Parma, bubbly wine from Champagne. You name it.
Ask for the main discourse the next time you are eating out.
And more from Vavilov on Japanese rice: http://www.vaviblog.com/rice/