“It’s not difficult,” Dr Lombardi said. “What is more difficult is to deliver the product the consumer wants, something not perfect, but with no big flaws either.”
What’s not difficult? To stick an RFID chip and a printed code on the wrapper of a cheese. The code can be read by a smartphone and links the cheese lover “to a phone-optimised website that allows them to browse the information registered about the cheese”.
Matt reports from Terra Madre on a scheme that hopes to add value to Europe’s vast diversity of cheeses and the breeds and ecosystems that produce in a way that even I can understand (and use).