Hot on the heels of yesterday’s post on the business of bananas, a depressing story of how to sell sustainable bananas. With difficulty.
In Australia, bananas grown in subtropical New South Wales now advertise where they’re grown, after studies confirmed that they taste better than tropical bananas from Queensland and, more importantly, consumers can tell the difference. Alas, that approach doesn’t work for the bananas that most of us in the developed world eat. While mountain-grown Gros Michel bananas (which are more sustainable) do taste better in their native Ecuador, by the time they have been ripened in the Netherlands, they are indistinguishable from bog standard Cavendish. And in any case, supermarkets are just not that into promoting complex messages to consumers. For more depressing insights, read the full piece from ProMusa.