Givaudan, “a Swiss-based company that is the global leader in the creation of fragrances and flavors” has provided a $1 million endowment towards maintaining the Citrus Variety Collection at the University of California, Riverside. Both that collection and a famous tomato collection are owned and managed by the University of California, and affiliated with the USDA/ARS National Plant Germplasm System, which does not have the flexibility itself to explore unusual funding mechanisms. It’s not clear from the article in URC Today what the cool million buys exactly, but at least part of the proceeds must go on on the Givaudan Citrus Variety Collection Endowed Chair. And Tracy Kahn, curator of the collection, has just been appointed to it. But surely a $1 million endowment can’t cover all the costs of maintaining multiple trees of a thousand different citrus accessions? There must be other revenue streams. Interesting to speculate whether a similar model could cover the costs of a more global effort, such as is being proposed in a recent strategy document.