It looks like UC Davis is making a move after declaring victory in the Strawberry Wars.
The University of California has entered into a master agreement with Global Plant Genetics, Ltd., based in Norfolk, England, for the sublicensing of new strawberry varieties in selected countries within Europe, the Mediterranean and South America. The agreement governs the commercialization of new varieties from the UC Davis Public Strawberry Breeding Program located at the University of California, Davis.
I wonder how the other side is doing.