Nibbles: Food, Organic, Halophyte, Aromatic, Botanical garden, Coffee, Verroa mite, Pastoralists

Fennel prices on the go

We have blogged a number of times about the use of mobile telephony to lubricate markets. But the examples have usually been from developing countries. Now here’s one from Italy. And no, I don’t want to get into a discussion about the development status of il Bel Paese. If you register with SMS Consumatori, you can send them a text message containing the name of a product and they’ll send you one back in seconds with the average prices of that product in different parts of the country.

I tried it, and it works. Today the retail cost of 1 kg of finocchio (fennel) was € 1.85 in the north and € 1.30 in the south, for example. If someone is selling something at what you think are inflated prices, you can report them online. The website has a graph of prices for each product over the past few days. And each product also has a sort of descriptive fiche, which even lists the main varieties for some fruits and vegetables, though the price is not disaggregated by variety, alas. Here’s the information on fennel varieties:

… il Bianco Perfezione (varietà precoce, la raccolta avviene in luglio e agosto), il Gigante di Napoli, il finocchio di Sicilia e il finocchio di Parma (varietà invernale, raccolta da settembre a dicembre). Ricordiamo inoltre il Bianco dolce di Firenze, il Finocchio di fracchia, e il Tondo romano. I venditori usano distinguere i finocchi in maschi e femmine: non c’è nulla di scientifico in questo, fanno semplicemente riferimento alla forma che, nel caso del maschio è tondeggiante, nella femmina più allungata.

Ok, I’ll translate:

… White Perfection (an early variety, harvested in July and August), Neapolitan Giant, Sicilian Fennel and Parma Fennel (a winter variety, harvested from September to December). Let us also remember Florentine Sweet White, Fracchia’s Fennel, and Roman Round. Sellers distinguish between male and female types, but there is nothing scientific about this, it simply refers to the shape, which is rounder in the male and more elongated in the female.

What’s a dazzling urbanite like you doing in a rustic setting like this?

I heard an interesting programme on the BBC World Service last night about how middle class Chicagoans are buying shares in nearby farms. The farmers get money up front from them, rather than from banks who wouldn’t give them anyway, and the urbanites can hang out in a rustic setting and have fresh produce from a trusted source delivered weekly. Unfortunately, I can’t find the piece on the BBC website. However, there’s a NY Times article from a couple of weeks back that will do just as well. ((It’s also in the International Herald Tribune if you don’t like registering at the Times.)) The article says that this

… concept was imported from Europe and Asia in the 1980s as an alternative marketing and financing arrangement to help combat the often prohibitive costs of small-scale farming.

Here’s one of the shareholders, retired computer consultant Steve Trisko, who likes weeding beets and tending tomatoes:

We decided that it’s in our interest to have a small farm succeed and have them be able to have a sustainable farm producing good food.

Is this part of the back-to-the-future, small-is-beautiful vibe Jeremy was talking up a few posts back?