Selling agriculture to students

Californian agriculture schools are on a recruiting drive, apparently. They’re adding things like “environmental studies” to their names and using slogans such as “Agricultural Research is UDDERLY Awesome” to broaden their appeal. But why not make more of the astonishing variety of crops, livestock and associated organisms — agrobiodiversity — to attract students? People love diversity. How about: “Save the Knobbed Russet: study horticulture.” Ok, you can no doubt come up with something better…

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