Our FAO animal genetic resources colleagues have been busy. From DAD-Net, news of “Breeding strategies for sustainable management of animal genetic resources:”
Genetic improvement is an essential component of the management of animal genetic resources and can make important contributions to food security and rural development. Yet, the majority of developing countries have not been successful in sustaining breed development programmes. The objective of these guidelines is to help countries plan and develop effective genetic improvement programmes and to maximize the chances that such programmes will be sustained. They are intended for use by policy-makers and organizations involved in livestock development. They provide practical advice on how to identify livestock development objectives and strategies and define breeding objectives that are in line with them, match animal genetic resources to production systems and identify the most appropriate breeding scheme, initiate or improve straight-breeding or cross-breeding programmes and evaluate investment decisions.
And, once you’ve managed the beasts sustainably, of course you need to market them: Adding value to livestock diversity – Marketing to promote local breeds and improve livelihoods.
Yes I believe they pump steroids into animals to make them bigger, hence getting more bang for their buck. Its playing god if you ask me. Probably false marketing, at least we try to manage our marketing honestly here http://www.pearl-scan.co.uk good mini blog though :)