Crops with massive … importance, clear biological upside, and real demand for better genetics — but a system where breeding remains small, underfunded, and structurally difficult to scale.
What crops, you ask? “Opportunity crops,” perhaps? Fonio, say, Bambara groundnut, or any nnumber of African leafy vegetables. Those would have been good guesses, but actually I cheated, so no. The word hidden by the ellipsis is actually “economic,” and the quote comes from a Reddit post on coffee breeding. 1
That of course makes the observation even more amazing. As the Reddit poster goes on to point out:
We’ve built a ~$100B global industry that depends on plant genetics… while seemingly allocating only a negligible fraction of that value to actually improving those genetics.
And, I would add, allocating an even more negligible fraction to conserving those genetics (despite the fact that there’s a pretty solid strategy for how to do that). Which goes for opportunity crops too.