You thought Lubbock, Texas was only famous as the birthplace of Buddy Holly? Think again. It’s a veritable hothouse of cotton genetic resources conservation and use. Not much of what you might call news in the Eurekalert piece, but interesting nonetheless. For example, did you know that there are three international cotton germplasm collections, in Lubbock, France and Uzbekistan? Or that breeders are scouring wild cottons for the genes to make the crop more environmentally friendly?