So the Mujib Nature Reserve, “Jordan’s jewel of eco-tourism,” is poised to be promoted to UNESCO Biosphere Reserve. There have been ethnopharmacological studies of the flora of the site, which has even been used to “test models to improve the conservation of medicinal and herbal plants and the livelihood of rural communities through the management, and sustainable use of medicinal and herbal (M/H) plants for human and livestock needs.” And the flora baseline survey for the reserve is listed in Jordan’s monitoring system for implementation of the Global Plan of Action on Plant Genetic Resources for Food and Agriculture as being part of the country’s efforts to “promote in situ conservation of crop wild relatives.” Wonderful. But I got all that by googling. Why is not more made of the plants on the page devoted to the reserve on the website of Jordan’s Royal Society for the Conservation of Nature, along with the Long-legged Buzzard and the Eurasian Badger? And yes, that’s a rhetorical question.