I’m not sure how widely known it is that the two recent earthquakes in northern Italy, apart from the tragic loss of life, destruction of homes and damage to historical buildings, are also likely to have a significant effect on livelihoods, and not least because of the impact on the production of the iconic cheese of the region, Parmigiano Reggiano. From the Facebook fan page of the consortium of producers, I see that 24 firms are affected, for a total of 300,000 40kg wheels damaged, or 10% of production. The advice of the Consorzio del Parmigiano Reggiano for those who would like to help is to keep buying the stuff. No need to ask me twice.