Crowdsourcing money for Dutch heirloom pigs

by Luigi Guarino on December 20, 2012

Among the 2012 Arca-Deli® Awards for Prestige and Marketing Value (announced in October but only coming across my radar screen now, via Facebook), this one particularly caught my eye:

Extraordinary Pigs! 100’000 Euro raised through crowdfunding for rearing rare breed pigs in the Netherlands, producing good tasting pork and for increasing animal welfare. An innovative project which combines conservation of the old with modern methods. “Like” their Facebook page to keep up with their news or visit their website.

Alas, both seem to be exclusively in Dutch, which is a pity as I’d really like to know more about how they managed to raise all that cash.

LATER: And thanks to Twitter, here’s the secret revealed:

Thanks, @dsmnutrition!

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