The juice and pulp of the fruits of the Amazonian palm Euterpe oleracea (açaí) have long been consumed locally but are increasingly used in juices and nutraceutical beverages aimed at the North American market. They are harvested from the wild, but some people are now thinking plantations too. But speaking of wild harvesting of fruits/nuts, this article suggests that this can be sustainable only where it is not accompanied by hunting of key seed dispersers.